User Experience Evaluation for carphone warehouse website Essay

User Experience Evaluation for carphone warehouse website - Essay Example Online payment methods and the use of mobile phone money transfers have further enhanced the capability for conducting business within the internet based business transaction. The utilisation of internet and websites has significantly increased in the 21st century, prompting almost all operations to have an online presence, for global reach. Globalisation of businesses has taken a new trend through the application of internet based applications and resources. Organisations wishing to reach the global markets must have websites which provide information to clients regarding the company products which are available. There number of individuals utilising websites for different activities other than business, has increased immensely. When undertaking marketing strategies through the internet, all internet users become potential clients. This makes the utilisation of internet based business marketing become relatively popular and increasingly attractive among many organisations involved in selling different wares. Undertaking online business requires the creation of a website in which the products are presented and which enables customers to interact with the sales personnel. Online businesses commonly take different fronts in the presentation of the information to the customers. The aspect taken by the business seeks to target specific market and customers based on the internet utilisation. Many of the common forms include websites, online stores, blogs and social media accounts. Currently many businesses undertake activities on several of these fronts in order to maximise the number of customers who can be reached by the business online activities. The utilisation of different fronts seeks to ensure that the different customers can reach the business through approaches which they easily understand. The utilisation of a website in conduction online business could present several

An Individuals Identity Is Formed By Society Media Essay

An Individuals Identity Is Formed By Society Media Essay An individuals identity is formed by society in which media plays a predominant role. There is a daily interactive relationship between the subject and the object, that is, human agents and the conditions of their subsistence, respectively. Theories of the individual emphasize on differences between people and deem these differences as natural. Individuals are constituted as the possessors of positions throughout the effects of social relations. Alternatively, other theories of the topic concentrate on peoples general experiences in society through watching TV, surfing the internet or reading the newspaper. It is these general experiences that are the most significant way of distinguishing who we are. Thus, subject identity is a social construction, not an ordinary one. When we connect with the media, we act and are acted upon, use and are used by the system. Ideology is not precise, but implicit in images, structures, and sign systems evident in the media which task is to establish the individuals as subjects. We have social identities conferred unto us, mainly through the mass media. For example, take the popular medium of magazines. Magazines are an easy way of targeting the exact audience that has been set out to be. This is important as not only are individuals capable to choose which magazine they would desire to read but they are also capable of utilizing it to assemble their own identity. One of the most outstanding images found in magazines is that of the thin and beautiful model, numerous females would glance at these images as a source of inspiration as to what their bodies should look like and would think that they were inadequate if they do not look like the models featured. For example a perfume by Giorgio Armani called Sensi, saying that I sense, therefore I am and a model lying across a table giving the impression that one must need this perfume in their everyday life, and the emphasis on womens fragrance. Our society today has been affected in such a materialistic world that it is so easy for advertisers to promote any old debris and still be assured that consumers will buy into it, regardless of the cost of the product. The media has us brain washed very well, and know how and what to promote to us in a very effective way. It is through the modern media apparatus that people achieve a sense of identity. There is no doubt that contemporary media is a culture possessed with the self. Via the mass media we are told ways in which to develop the self. We buy books, read articles in the newspaper, and we watch lifestyle programs. The mass media supply us with the talent to transform, create, re-create and mass produce identity. The media permits us to transform the very way we think of ourselves, for that reason it allows us to become and be seen the way we desire to be. A popular contemporary medium for transformation is found in the ability of an individual to build a web page on the internet. It offers a unique opportunity to write ones self on a global stage and for the author to believe about their identity. Generating such pages offers an exceptional chance for self-presentations in relation to several dimensions of social and individual identity to which one chooses to allude. We seek to be as straightforward as we would like to present ourselves to the human race. This technology is greatly about viewing ourselves a certain way, as it is about having other people view us. By abstracting oneself onto a web page, one sets a target to which one must stand true. It is understandable that due to the contemporary media with which we engage it is more likely that instead of achieving, experiencing and learning our identity, we are more likely to purchase and use our identity. Since personality is largely a subject of outward behavior and appearance, individuals begin to use consumption as a means of creating a social self. Thus identity becomes constructed, rather then exposed and variable, rather than preset. A fundamental support in the construction of identity is fashion. The problem with this type of construction is that by dressing a certain way, the fashion industry offers a new you. In acquiring certain styles of fashion and particular brands, people consequently relate themselves with the meanings embedded in those goods. These modified meanings thereby become piece of the perceived self. It creates a fake ideology, a mask for one in which one can change who they are by means of changing the way they dress. For example, Jerry Seinfeld i s backing up American Express Michael, Paul Reiser wants you to use ATT, and Jordan is selling you Gatorade. Why do these famous stars emerge on commercials and show up in ads? The idea is to subliminally give the product traits that it never even deserves, like wealth, fame, and even success. When you see Michael Jordan drink that Gatorade and then go for a 360 slam-dunk, they desire you to think that, Hey maybe if I drink Gatorade, I can turn into as great a basketball player as Michael Jordan. Now when you see someone like Jerry Seinfeld with American Express, they want you to think, If somebody as prestigious and successful as Jerry Seinfeld adores American Express, then it MUST be a great card to have. Besides the less obvious, there is just the fact that someone needs a famous celebrity to present and sell their product, rather than some ordinary person who holds no social figure in society. Society and mass media are primarily split between different desires, interests, and engagements, and so is the subject. There is an essential lack between personal identity and identification with the mass media: a gap that prevents identification from ending up in a state of clean identity. Identity is a case of building and articulation because as individuals we do not have a definite position in our social structure. We create identity in relation to those surrounding us and much of the cause for our own uncertainty about our identity is because the nature of society is endlessly changing. As beings that innately desire to be accepted, the way in which other people view and judge us has become of great importance. Hence as individual we all try to be as well as manage to conform to the ideas extended by the media. This is due to the detail that there is a need to feel part of a group, a want to feel as though one belongs, and to improve ones identity in the eyes of others. Studies report that communication allows young people to facilitate social involvement and thereby make a recognizable identity. Contemporary society and mass media produces the end of the individual, and encourages conformity. The mass media are responsible for brain washing the people of the paradox, your identity is only individual when it is the same as everybody else. The media operates as a needle which injects attitudes, ideas, and beliefs into the viewers who as a defenseless mass have little choice but to be influenced. As an outcome identities are assembled from the material generated by the media. The mass media establishments do have the authority to set the agenda, to select, to frame, to classify and to define appropriate issues. Consequently, media communication is a prearranged activity, which frames the social reality in accordance with the dominant ideology. The meanings that are collected from the media do not have to be final but are open to refashioning and reshaping. Ultimately we only get to choose from a selected few issues which reflect the interests of capitalists and large corporations. It is from these narrow issues that an individual assembles their identity. Certain standards and ideologies are imposed unto us, with no opposing views to counteract their influence. Thus, we can only illustrate from the cultural collection accessible to us. Mass communication can influence cognitive change amongst individuals, mentally order and manage the world for us and also plainly create conflict or violence between people in society. Therefore, authorities or interest groups who have enormous control on media especially the government, newspaper and television program producers need a proper consideration for media use as well as being accountable for consequences. Evidently the modern media penetrates everything that we bump into in our everyday life. The author of Understanding Power the Indispensable Chomsky, Chomsky showed how the conventional press is run by the political economy and how the spectator is made into a pawn. The author constructs a propaganda model in which he exposes how the government exploits the media to implement control over the people. The mass media, therefore, is a business tool that is used to program the population. The spectator is told what kind of desire he/she must have. The messages we obtain are selective, diverse, and contradictory. It is through the magazines, television, news papers and the internet that, at its disposal, society has a great deal of resources accessible to them. There is no such thing as a set identity; it is negotiable and constantly being altered in order to keep up with the altering nature of society as identity is assembled in relation to others. The media supplies us with tools, allowing us to develop into the person we want to be, and fit in with those around us. In my opinion media is a reflection of society, not the other way around. So if we want to really deal with violence, we should to start with ourselves, not with the media that is basically showing us the world as it is. You cant blame TV and music for all the unconstructive things that people do. Its the persons responsibility to be interpreting the message the correct way. You cant deny the fact that media does project wrong images towards young people but its how they interpret the messages and act in response to them thats important. Parents should explain to their kids that most of the stuff on TV is fictional. The majority of us watch TV; but most for people, these messages and images do not elicit nor drive impulsive behavior. However, because media has a huge impact on society, whatever is displayed and conveyed has a great effect on people, especially on younger minds. I think that violence and sex on TV and in music is used as the lone scapegoat as crime arises. The crime can only be blamed on the individual. Eminem and Marilyn Manson have the right to speak what they wish, people have the right to listen or not listen. But, no one has the right to murder. And if someone does commit murder, I dont think music, or violence that they see or listen to can or should be solely responsible for their crime. Is censorship the response to the problem of violent entertainment? Should we tell people what they can or cant read or watch? The simple respond to this question is no, we cant censor violent entertainment. Because of freedom of speech but there is a fair ratings system which works most of the time. Rappers, writers, performers, and singers write based on their life and what has gone on in it. A rapper raps with reference to poverty, shootings, and robberies, why? Because thats what the majority of them lived through. Eminem raps about things that board his nerves. Why? Because he lives with those feelings and emotions. People who use these artists as reasons to be brutal are wrong. Music and TV do not commit crime its the society and the people themselves. Thus I believe that although the media plays an essential role in defining who we are and establishing our identities, it does not govern our actions. 1. Parenti, Michael. Inventing Reality- Politics of News Media: St. Oartins Press, 1993. 2. Chomsky, Noam; Mitchell, Peter. Understanding Power: The Indispensable Chomsky, 2002. 3. Lorimer, Rowland. Mass Communication in Canada, 1996. 4. Kilbourne, Jean. Killing Us Softly. (Video)

Ireland :: essays research papers

Ireland   Ã‚  Ã‚  Ã‚  Ã‚  One of the main reason me and my family came to America, was because we have been suffering The great Famine as you may call it, this was happening between the years of 1800 and 1845, there were approximately sixteen food crisis. Which was mostly caused due to the Wet harvest season. This season was responsible for about 40 percent of destroyed crops; enough to plunge the country in to a crisis. India helped us out but did not provide enough food for the tens of thousands of people who died Annually from malnutrition and epidemic disease. During the Famine over one million died, reducing the population of Ireland to 6.5 million people.   Ã‚  Ã‚  Ã‚  Ã‚  The Famine, although one of the main reasons I came to America, I have other reasons. One of the most attractive aspects of American Life that I found was freedom, and the choice that you have I you want to excel they’re room for expansion, back in Ireland, they was no room for expansion. In my homeland if you had a Job that’s would probably be your last, and the fact that America has many sources of food and plenty of jobs, requiring no school degree. Plus this country can give my family and me the opportunity to have a better life then that of Ireland.   Ã‚  Ã‚  Ã‚  Ã‚  What I am expecting to do in America, which I’ve heard from many people, will most likely be working in a factory. Due to that I have no school diploma. By me working in a factory, even though I might die working there, I would make enough money to put my kids through college, and let them be the bosses of the next generation. I’ve already Lived most of my life and its my goal to let my children live a better life, to offer them the best, let them choose they’re future. In 1999 the fate of Most immigrants coming from Ireland will all depend on who the person is. If A person has a good education and are set to work, they have a good future, but if you’re a bum in Ireland and you’re coming to America to get a job, it would be more difficult this time in age, everything is begin taken over computers and simple jobs are just not around anymore everything involves thinking and education.   Ã‚  Ã‚  Ã‚  Ã‚  The religion in Ireland was that of Catholicism. Despite the Penal laws it was clear that from the returns made by catholic Bishops to Dublin Castle that the church was better provided with priest then it had been a century earlier.

Is Coalition Government Here to Stay?

Context In many democratic countries, such as Germany, France, India, Israel and Italy, government by a coalition of political parties is considered normal. Often in such countries there are many political parties with a significant level of popular support in elections. This means no one party usually can gain more than 30% of the seats in the parliament or national assembly, so it is necessary for several parties to come together to form a viable government, generally under the premiership of the leader of the largest party involved. In other states, such as the UK, USA and Japan, there are fewer significant political parties and coalitions are rare, as after an election a winning party is able to form an effective government without any help from others. This debate is closely related to issues of voting reform, as countries with some form of proportional representation tend to have more political parties in parliament than those that use a first-past-the-post system, and so are more likely to have coalition governments. Arguments Pros Cons Coalition government is more democratic, and hence fairer, because it represents a much broader spectrum of public opinion than government by one party alone. In almost all coalitions, a majority of citizens voted for the parties which form the government and so their views and interests are represented in political decision-making. Coalition government is actually less democratic as the balance of power is inevitably held by the small parties who can barter their support for concessions from the main groups within the coalition. This means that a party with little popular support is able to impose its policies upon the majority by a process of political blackmail. Possible examples of this might include the role of religious parties in Israel, the Greens in Germany and France, and the demand of constitutional reforms by the Lib Dems in the UK as their price of coalition support in a future hung parliament. Democracy may be further undermined if the process of coalition-making is subject to the whim of a monarch or president, able to decide who to ask to attempt to form a government, whether to call new elections, etc. Coalition government creates a more honest and dynamic political system, allowing voters a clearer choice at election time. In countries where coalition government is very rare, such as the UK or USA, the main parties straddle a wide spectrum of opinion and can be seen as coalitions of competing interest groups and ideologies. At elections, however, such parties present themselves, perhaps fraudulently, to voters as united behind particular views and policies, whereas in power their internal divisions may have a serious, and often unseen, impact upon decision-making. In countries with coalition governments the greater number of political parties gives the voter a more honest choice and brings differences of opinion out into the open for debate. It is also easier for parties to split, or new ones to be formed, as new political issues divide opinion, because new parties still have a chance of a share in political power. Coalition government is less transparent. Because a party has no real chance of forming a government alone, the manifestos they present to the public become irrelevant and often wildly unrealistic. Real decisions about political programmes are made after the election, in a process of secretive back-room negotiation from which the public is excluded. This undermines accountability, as voters cannot expect individual parties in a coalition to deliver upon their particular manifesto promises, unlike the single-party governments in the USA and UK. Accountability is also absent when a coalition government falls, either after an election or through the defection of some of its supporters. Any new administration will tend to include most of the parties and politicians from the previous government, with just a little shuffling of coalition partners and ministerial jobs. Coalitions provide good government because their decisions are made in the interests of a majority of the people. Because a wide consensus of opinion is involved, any policy will be debated thoroughly within the government before it is implemented. Single-party government is much more likely to impose badly thought-out policies upon parliament and people, perhaps for narrowly ideological reasons (for example, the poll tax in the UK). When difficult or historic decisions have to be taken, for example in wartime, or over an issue such as membership of the European Union or NATO, the consent of politicians representing a wide range of interests and opinion is important in committing the country and its people to difficult but necessary courses of action. Coalitions provide bad government because they are unable to take a long-term view. Sometimes an ideological compass is necessary for governments to navigate in difficult political and economic waters, and coalitions lack such a unifying philosophy. In addition planning for the long-term often requires decisions to be made that are unpopular in the short-term. Coalitions often fail such tests because temporary unpopularity may encourage one of the parties involved to defect, in search of a populist advantage. It might be agreed that sometimes exceptional circumstances, such as war, require a coalition government (although the USA did not have one in either World War). This does not mean that such governments are better in normal conditions. Major constitutional decisions are better dealt with through referenda. Coalition government provides more continuity in administration. In countries without a tradition of coalition governments, parties can remain in government or opposition for long periods, and an adversarial political culture develops. When a change does occur, the members of the new administration seldom have any experience of government to draw upon, and often embark upon a wholesale reversal of the previous regime’s policies; neither of these things is in the public interest. In states with coalition politics, however, there are usually at least some ministers with considerable experience under the previous government. A more consensual style of politics also allows for a more gradual and constructive shift of policy between administrations. Coalition governments are very unstable, often collapsing and reforming at frequent intervals – Italy, for example, averages more than one government per year since 1945. This greatly restricts the ability of governments to deal with major reforms and means that politicians seldom stay in any particular ministerial post for long enough to get to grips with its demands. At the same time, this squabbling between political parties erodes the confidence of the public in their political system and in their elected representatives. Finally, evern forming coalitions can take so long that a country may drift along for months with caretaker governments that lack authority – both the Czech Republic and Belgium took over six months to negotiate new governing coalitions after their last elections.

Indian Civilization Essay

Civilization is the greatest achievement in the history of human beings. While defining the term civilization, Philip Atkinson says, â€Å"Civilization is a community that dominates all other communities by violence. †[1] The things which are essential to make a civilization are cities, governments, armies, and communal achievements like subjugations and inventions. The civilization started from the formation of the cities. And most of the ancient civilization flourished in the bank of rivers. E. g. Egyptian Civilization which was flourished in the bank of Nile River while Indian civilization prospered in the bank of Ganga River and the Saptasindhu (The land of seven rivers) region. In ancient world the different civilizations developed. Among them some major and noteworthy civilizations were the Egyptian Civilization, Greek Civilization, Persian Civilization and the Indian Civilization. Indian civilization during the Later Vedic Period is explained in this paper through intuitive, rational, and empirical means India is regarded as the cradle of civilization. Civilization started here in this land very long time ago. About 3000 B. C. , the civilization shaped in India. This civilization is supposed to be one of the world’s first great civilizations. We can find innumerable amazing things which are the proof of the immensity of this civilization from all perspectives such as literature, art, architecture, science mathematics and astrology. Indian civilization has given a platform to many scientific discoveries. Here in our paper we are considering the specific period for our research and that is Vedic Period which started in 1500 B. C. After the ruin of Harappan cities Indian subcontinent experienced a new civilization. This new culture was brought in India by the Aryans. Aryans came from central Asia through Khaibar Khind and settled in the region of seven rivers which was known as Saptasindhu. And after that they started settling in Ganges valley which was known as Aryavarta. This particular era is called Vedic period because in this age the religious and philosophical hymns called Veda were composed by the Aryan people. The Vedas composed by Aryans were basically in Sanskrit language. The Vedas were of four types, first is Rigveda which is the oldest hymns The other three are Sam Veda, Yajurveda, and Athharva Veda. These three Vedas basically laid a strong foundation to Hindu religion and the Hindu doctrines. Rigveda is the mythical text which includes the knowledge in its abstract imagery of what the clairvoyant had realized. Yajurveda is the Vedas of ritual which consisted of 1975 verse mantras. It has divided into forty chapters. Samveda is the veda of song or music while Atharva Veda is the Veda of Chants. The Vedic period is also divided into two different eras, Early Vedic period and Later Vedic Period. Later Vedic period started in around 1000B. C. to 600 B. C. This age is also known as the Epic age because the one of the greatest epics from the world were composed during this era. They are Ramayana and Mahabharata. Ramayana was written by sage Valmiki while Mahabharata was composed by Sage Vyas. Intuitive Theatre, Music and Drama in Vedic Period: Aryans created Samveda to fulfill their deep predilections and flair for art. The different Gods were worshipped during different times of the days and nights. The Brahmanas who supposed to be the highest topmost Varnas were responsible for teaching the art and literature. The religion and music were associated with each other and the artist was supposed to give up all worldly pleasures and comforts and devote himself fully to his art. The women basically were expert in fine art than performing arts. Indian Classical dances also flourished in the same period. â€Å"Along with the progress in music, the arts of choreography and theater were also in vogue. According to the Linga Puraana, a major disciple of Shivaa named Nandikeshwara wrote a treatise on the subject of dancing called Nritya- Darpan. (Nritya means dance and darpan means mirror). †[2] In Vedic period the music would be highly esteemed place in every family. Vocal Music, dance, and instrumental music would be performed in strict rhythm. Vedic period was prosperous from all point of views. In music theatre and drama also this civilization had given remarkable contribution. The major book written on classical music dance and drama was by sage Bharata which then became popular as â€Å"Natyashastra. † It is the major dramatic theory of Sanskrit drama. This book has given the proper rules of writing, performing dance, music, and theatre. The exact period of Natyashastra is unknown but it is predicted that it was written in 200B. C. to 200A. D. Vedic Architecture: There was a strong background of science behind every Vedic Architecture. Vedic Architecture was known as â€Å"Vastu Shastra. † Basically the buildings built in ancient India were based on the scientific parameters. While describing about the Architecture in India Swami B. G. Narasingha in his article â€Å"Vastu Shastra and Sacred Architecture† states, â€Å"Throughout the world it’s hard to find a place where sacred architecture is as developed a science as is that found in India. India’s ancient temples and palaces are certainly among the finest ever built. From the Taj Mahal, the seventh wonder of the world, to the Pagodas of Tamil Nadu, from the Himalayan hill shrines to the great temple at Jagannatha Puri, India is a veritable treasure-house of sacred architecture. In fact there are more existing examples of sacred architecture in India than in all other countries of the world combined. † [3] Empirical Vedic mathematics: In Vedic period, the major mathematicians like Aryabhatta, Brahmagupta, and Bhaskara II who contributed in achieving the outstanding progress in mathematics. The Indian mathematics was well advanced and the scholars of mathematics studied basically decimal number system, zero, and negative numbers, arithmetic and algebra. â€Å"There was a gap of a few hundred years between Vedic period and the first millennium A. D. when the works of some major Indian astronomer-mathematicians like Aryabhatta, Brahmagupta, Shridhara and Bhaskara I and II appeared. †[4] The Vedic mathematics was basically composed in Sanskrit language which used to be the official language of Aryans. The mathematical works consisted of the section of sutras. In these sutras the mathematical problems were stated into verses so that it would be possible for the students to understand them quickly. The special characteristic of Vedic mathematics is that though the bulky texts they were they were preserved by generation through oral tradition. The people in those days used to learn it and thus by learning the sutras and all other mathematical concepts they preserved the mathematics and handed over it to the next generation. It is really an amazing characteristic of Indian culture. â€Å"truly remarkable achievements of the Indian pandits who have preserved enormously bulky texts orally for millennia. †[5]