International Ductile Iron Pipes Co. Ltd (INDIPCO) Essay

International Ductile Iron Pipes Co. Ltd (INDIPCO) - Essay Example Ltd (INDIPCO) is an associate member of FAL Group of Companies. The group specializes in the manufacture of large ductile iron pipes with diameters ranging from 100mm to 2200mm. The company is located within the Royal Commission of Yanbua and Jubail in Jubail industrial city, covering an area of about 155,000m2. The company has an estimated production of about 200,000 tons of pipes annually. The company has its main customers within the Kingdom, in Europe and the MENA region. All INDIPCO processes are highly developed with the most current state of the art technologies, with its main equipment mainly sourced from Germany, China, USA and other leading technological states. All the equipment is installed and tested for a period of time under the supervision of experts from the above counties, to ensure the machine performs optimally with little hiccups in its systems. Generally, any experts involved in the maintenance and installation processes are highly conversant with ductile iron p ipes plants, to ensure quality and high standards are maintained within the company. The pipes manufactured and exported by INDIPCO are mainly used for water, firefighting, sewerage, effluents slurries, industrial water, and other fluids, meaning the company has a wide variety of pipes that target different clients in different segments. 1.2 Current main Projects The company undertakes massive water transmission projects portraying its expertise and skills in pipe manufacture and water and fluid transmission. An example of such an large scale projects still ongoing are a water transmission system covering an approximately 74,000 linear meters of pipes from Hali, Qanona, AL-Laitha and Yebh dams to AL Shoiba, which covers the phase one of the project. Another project is installation of suction lines for reservoirs in AL Madina covering a length of 134.2 km (INDIPCO, 2012). The company has therefore carved its reputation from handling mega projects in fluid transmission and manufacture of different grades of pipes to transmit different fluids both corrosive and non-corrosive. 2.0 Plant operation Process Fig. 1Pipe Manufacturing process The chart above summarizes the entire plant operation process in iron ductile pipe manufacturing to storage of finished pipes. 2.1 Mold Preparation and Maintenance. Mold making requires machines for mold welding, gridding and peening, and a lathe machine. Molds are used over and over till they wear out and fail to produce the required dimensional accuracy. After each, shift, the mold has to be replaced and maintained. The internal surface of the mold has to be ground using a sand wheel to remove any rust. The mold is then dotted with peening head to increase its crack resistance, and to improve its adhesion properties. All cracks on the internal surface of a mold have to be removed through turning, after which the turned area is welded and excess metal turned again to maintain the required dimensional controls. Grinding and peening ensure the mold finally has a smooth surface and is free from any cracks that may impair its usability. 2.2 Molten iron Preparation Molten iron, scrap steel, alloy and any rejected pipes are melted at this stage. The melting equipment is a two and three

Fulton's Ice Land (Case Analysis) Case Study Example | Topics and Well Written Essays - 1000 words

Fulton's Ice Land ( Analysis) - Case Study Example However, the Friday-Saturday evening sessions are less convenient and the daily noon time sessions have least attendance. Problem Recognition The current source of profit of the company is the hockey matches. Besides, the response for the weekend afternoon sessions is also good. However the Friday and Saturday sessions traffic is only around 50 to 100. The promotional efforts are ineffective because of mixed customer profile – kids and teen couples. Section 2: Recommendations Target Market The main problem lies in indecision regarding target market profile. The company is trying to target young adult market, whereas the traffic is most for kids. The highest turnout has been 200 with mostly kids and families, whereas the rink capacity is 700. The company caters to northern US city with a population of 450000. As per the case there are no immediate competitors. Therefore company should allocate its resources to develop and mature the already existing segment instead of trying to attract another segment. If the company can build a strong brand salience in kids section, then it can improve its financial statistics as well as consider expansion in teen couple sector later. Therefore the current target market estimate is: Total Population – 450000 % of Kids in U.S. - 20.2 (Central Intelligence Agency of United States, 2010) Potential Market – 90900 Positioning Primary Positioning (for kids) The weekend public session mostly consists of kids who have been dropped off by their parents for several hours. Therefore, the concept of entertainment as well as adult supervision should be the promotional point. The security features should be highlighted and the rink should be seen as a secure recreational zone for kids, and such positioning will help increase the consumer frequency during weekends. Secondary Positioning (for athletes) The secondary positioning can be done for athletes or sports loving personalities. Separate sports merchandise stands and organic food stands and expert skating trainings should be included for sport’s lovers. 4P’s Product The products should be mainly targeted towards kids consisting of kids’ movie merchandises. There can also be sports merchandise shops during the hockey programs. There should be a snack’s bar offering organic and fast food. Special events, competitions, and DJ shows should be organized for kids. Mini rides can be installed. Other facilities may include wireless internet and more developed acoustic systems for entertainment. Price The price for gaming will be $2 an hour and the price the tickets for toy rides can be $2 per ride-lot cheaper than theme parks or gaming zones. Unique membership programs should be introduced. These will include discounts on the food and toy rides. Besides members would be allowed one free guest pass for special events. The membership costs (entry level + skates) can be $10 and there will be 50% discount on rides and food and sp ecial events. Th